Campaign Accept (previously Pay per lead accept - PPLA)

Campaign accept will result in you paying your Supplier for each valid lead which enters your Campaign. All leads you can view on the main search lead screen are valid leads.  A valid lead would be one that (for example) passes Campaign Filters, Duplication, Validation etc (bypassing system rejections).
 

When using this payout option you can set a fixed amount for your suppliers to be paid for every valid lead as pictured above. Alternatively you can set specific payout per Supplier under the Supplier section within the Campaign settings (image below). The custom payout amounts set in the "Suppliers & Sources" section apply to both the Campaign & Delivery Accept payout methods.

Note: With Campaign Accept, If you enter in a Revenue amount for a Buyer on the Campaign settings screen, that value will be used unless the Campaign has a Delivery associated to it with a Buyer and Revenue set against the Delivery. In this instance, the Buyer Delivery revenue will take precedent.

Delivery Accept (previously Pay per buyer accept - PPBA)

Delivery accept will result in you paying your Supplier for each lead sold to a Buyer/Delivery. The fixed payout can be set at the top of the campaign or configured in "Suppliers & Sources" - this works the same as "Campaign Accept", however the difference is only leads that have been marked as "sold" from being delivered successfully will payout the supplier, instead of all "valid" leads. This method is more commonly used over Campaign Accept.

 

Rule-Based Revenue

Rule-Based Revenue is a revenue type that can be selected inside a delivery's configuration. This will allow you to set up rulesets that target your lead data fields, setting varying payout (and revenue) amounts depending on the data contained in each lead. The image below has an example of setting up a ruleset that would payout for any leads that come from a specific supplier (SID) that also match the postcode rule.

The other methods outlined in this article cover payout amounts for all leads in a campaign. Rule-Based Revenue overrides the other methods (when the rulesets are valid) but only covers the single delivery it has been configured onto.

Supplier Responses (REST API)

When submitting via the REST API, by default for both supplier payout types, you will receive a Queue ID with no further information - 

{
    "status": "Success",
    "code": 1,
    "message": "",
    "results": [
        {
            "queueId": "ac1e0a1a-6d6fd2fa-64ca2c28-a4df-22853cc1",
            "status": "Queued",
            "code": 1
        }
    ]
}

If your Suppliers need to get the sold status of the lead AND your campaign is set to Delivery accept there's further reading available here.
 

FAQs

Q - Is it possible to respond with the payout amount in the API response back to my Suppliers?
A - Yes!  If you are using Campaign Accept you can enable the option "Output commission to suppliers on response" under the Advance Settings of the Campaign.  For Pay Per Buyer Delivery Accept, you would need to use Live Buyer Responses.