Deduplication on a Buyer
Updated at: Created at:
This article outlines where you can enable deduplication at a buyer level. This can allow you to enable deduplication that will affect all deliveries that relate to a buyer, instead of needing to enable the deduplication individually on each delivery. This can be useful if you are multi-selling leads but have a few deliveries for the same buyer in your distribution, mixed in with other buyers. Setting buyer deduplication will prevent the deliveries with the same buyer from being sold the same lead that one of their other deliveries has already taken.
Enabling deduplication here works in a similar way to deduplication on a delivery, it just allows you to target all deliveries that fall under a specific buyer at once. It is the same kind of deduplication as the "Advanced deduplication" that can be found in the campaign settings. Requiring all the selected fields to match at the same time in order for a lead to be flagged as duplicate.
This article goes over Campaign Deduplication.
This article goes over Delivery Deduplication.
Where it's found
Head to the Campaigns tab > Buyers > Edit Buyers to find this -
How it works
Choose the fields you wish to Dedupe against and the timeframe (leave blank for all time).
Once a lead is delivered to this Buyer, LeadByte will create a "hash" using the fields you have selected and then check against this "hash" when delivering future leads. If a match is found, the Delivery is skipped.
As a result of this, the Dedupe will only work for leads AFTER it has been enabled. Not all historic leads.
It is also worth mentioning that this will only work for Deliveries with the selected Buyer chosen.
As always, if you have any questions, please don't hesitate to raise a Support ticket.
Comments