Campaign Deduplication



LeadByte provides you with the ability to Dedupe against phone fields AND/OR email within a Campaign and other Campaigns (including Suppression Campaigns).

On the whole, this is the most common in the lead generation industry. However, in some instances you may need to run additional Dedupe checks. 


For example, you may be running a broadband (internet) Campaign that has an exclusive offer to each household, in which case phone and email dupe would not be enough but Phone + Last Name + Postcode + House Number may just do the trick. Luckily our Advanced Deduplication allows you to do just that!


Standard Deduplication

Find this function under your Campaign settings -


Standard Deduplication allows you to check for duplicate leads using the Phone fields or the Email field.

You can specify to only check against certain Suppliers or additional Campaigns using the options available. You can also set a timeframe which you reject leads as duplicates here. Note, when Deduping against a Suppression Campaign the timeframe is ignored, instead the check is indefinite.


Advanced Deduplication
Advanced duplication can also be found under campaign settings, just below the usual duplication.


The first section of Advanced Deduplication allows you to select additional fields within the Campaign you are editing to check against. You can choose from any fields set up in your Campaign, but you can also specify a timeframe to treat matching values as duplicates.

These second section allows you to do the same, but for other Campaigns!

Once you save the Campaign, you will see a dialogue box appear within the main Campaign screen (see below).  This is where the magic happens (especially if you have 000's of leads already in your list).  A script runs to organise the data in such a way to make it efficient to do the Dedupe check in lightning speed.


When the status is complete, you are good to go.  You can click "Hide All Completed".  There is no need to keep this dialogue box on screen.  Prior to the status being complete, the status will be marked as "pending".  Be patient (especially if you have a large volume of leads in this list of any others you are doing Advanced Dedupe against!

We encourage you to run some tests when the process is complete by submitting API leads into your list.

Advanced Deduplication is available on certain packages although it is available as a bolt on. Reach out to your account manager or raise a support ticket if you have any questions.



Q - Can I choose not to Dedupe against a Campaign?

A - Yes, we've added the option to allow you to Dedupe against other Campaigns BUT NOT the Campaign the lead is entering. Simply check the box and the rest is self-explanatory. 


Q - Is there a difference between using the REST API vs Standard API?

A - Our REST API is more robust and reduces the risks of duplicates slipping through the net. This is only really applicable when sending in leads in very quick succession, as leads using the REST API are queued to be thoroughly checked, whereas the standard API leads are checked against for duplicates and then written to the database. If a duplicate lead comes in BEFORE the original lead is written to the database, then this is when duplicates are allowed into your Campaign.


Q - I want to use Deduplication on a Delivery, can I do this?

A - You can! This article explains how - Deduplication on Delivery


Q - How about Deduplication across a Buyer?

A - You can! This article explains how - Deduplication on a Buyer

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