When leads are transferred between LeadByte accounts, we automatically update the Sold status of a lead based on the final outcome.  To explain further, you may send leads to your Buyer (who has a LeadByte account) that forwards those leads to another system.  This would be common broker behaviour.  If the lead is accepted by your Buyer but ultimately rejected by their Buyer, we automatically update the result, which is part of the Feedback Loop.

To make this easier to understand, the LB account which supplies the lead will be in blue and the LB account buying the lead will be in red.

 

What does it do?

The feedback loop passes the sold status of a lead back up the chain depending on the "Supplier payout type" on the receiving Campaign.

 

As an example - 

Sam Inc is a LeadByte client delivering leads to Sean Ltd who also uses LeadByte to manage his leads.

If Sean's campaign is "Buyer Delivery accept" then he will ONLY pay his Supplier when he has sold the lead.

 

In the above example Sam is the Supplier. So, Sam will only receive payment for the lead once Sean has sold it.

The feedback loop automates this reflects this sold status against the "suppliers" lead in LeadByte.

 

Sam delivers a lead to Sean and the lead is marked as successfully delivered, but then Sean delivers the lead to his Buyer who rejects it, the lead in Sean's Campaign remains unsold.

This unsold status is passed from Sean's Campaign to Sam's Campaign and Sam's lead is now marked as unsold.

 

How does it look in LeadByte - Unsold

Step 1

Lead submitted into Sam's LB account. Lead is delivered to Sean's LB account successfully. The green 1/1 shows the lead is successfully delivered, but no Buyer is assigned yet as Sean hasn't sold the lead on his account yet.

 

Step 2

The lead is in Sean's account and is sent to his Buyer. His Buyer rejects the lead and the lead is shown as unsold in his LB account.

 

Step 3

This Unsold status means Sam won't be paid and as a result this Unsold status is passed back to his account.

 

How does it look in LeadByte - Sold

Step 1

Lead submitted into Sam's LB account. Lead is delivered to Sean's LB account successfully. The green 1/1 shows the lead is successfully delivered, but no buyer is assigned yet as Sean hasn't sold the lead on his account yet.

 

Step 2

The lead is in Sean's account and is sent to his Buyer. His Buyer accepts the lead and the lead is shown as Sold in his LB account.

 

Step 3

This Sold status means Sam will be paid and as a result this sold status is passed back to his account.

 

Q&A

Q. My lead is shown as unsold but my buyer says its sold on their side!  Why?

A. Ask your Buyer to check their Supplier payout settings. If you (as the Supplier of the lead) isn't marked as getting paid then the feedback loop will mark your lead as unsold. 

Q. My lead is marked as Unsold (red) but the response is "Success".  Can you explain?
A. The Success response will be from the other LeadByte account.  If the lead is rejected by your Buyers Buyer, the lead will be marked as Unsold.  A lead will be marked as Unsold if the lead was rejected by your Buyers Buyer or the lead has not been delivered i.e. skipped.  You will need to speak to your Buyer about this.