Skipped Delivery Reasons
Ever wondered why a particular lead was not delivered to a buyer? Now you can with our skipped delivery reasons.
Where do I find this information?
This feature is located by clicking on a Lead ID (Leads>Search Leads). Once selected, click the Deliveries Tab and it will display the Deliveries included in the Campaign. You will see whether the lead was Delivered or Skipped under the Status column.
The included skipped reasons can be, but are not limited to:
Skipped - Rule mismatch
Skipped - Delivery not in adv distro
Skipped - Daily/Weekly/Hourly cap reached
Skipped - Scheduled day/time not enabled
Skipped - Delivery duplicate
Skipped - Delivery credit exhausted
Skipped - Buyer credit exhausted
If you find that certain Deliveries are being unintentionally Skipped, you will need to amend the relevant settings on the Delivery (changing cap, adding to Advanced Distribution etc).
Q - What does the skipped reason "Delivery not in adv distro" mean?
A - When this box on your delivery advanced settings is checked, the delivery will be skipped unless enabled on advanced distribution. The delivery shown in this screenshot with the red toggle is an example of one not enabled.
As always, raise a ticket to our Support team if you have any further questions.