PingPost

Follow

PingPost enables you to Ping your Buyers API with partial lead data and based on the response, create rules on whether or not you wish to Post the full lead data to your Buyer. 

When would it be used?
It's common in specific niches / industries and mainly in the USA.  Most direct Buyers that welcome PingPost would be using their own CRM or a system like LeadByte. It is also common with aggregators that "market-place" their lead trading.

Why would I use PingPost?
As a Lead Seller, you not only want to maximise the amount of revenue per lead but also ensure that Personal Identifiable Information (PII) is exposed as little as possible before selling the lead.  The "Ping" element enables you to send partial data to the Buyer for them to make a decision as to whether they want the lead or not.  If they want the lead, they would make an offer / bid i.e. £15.  If you are willing to sell the lead for £15 then you can "Post" the full data to them.

How do I set up PingPost in LeadByte?
To set up PingPost you will first need the Buyers API guide, which outlines what URL to Ping and what data to include in the ping.  It will also contain the Post URL and what data to Post. Once you have the docs, you can go about setting up the PingPost delivery on your account as below.

Step 1
Create a New Delivery and Select PingPost

Screenshot_2021-10-06_at_22.01.22.png

Step 2
Create your Ping request 

Screenshot_2021-10-06_at_22.18.19.png 

 

Step 3

Set your success requirements

25b01939-4630-4a1b-afa6-b3c946eb5cf5.png

In the above example LeadByte is looking for a response where Success is True and the Cost field to be over 10.

 

EG 1 - 

{
"Success": true,
"Cost": 15
}

The above example buyer response would result in the Ping being marked as successful AND the Post being sent.

 

EG 2 -

{ 
"Success": true,
"Cost": 9
}

The above example buyer response would result in the Ping being marked as successful but the Post would NOT be sent.

 

EG 3 - 

{
"Success": false,
"Cost": 0
}

The above example buyer response would result in the Ping being marked as Unsuccessful. The Post is never fired if the Ping is marked as unsuccessful.


Step 4

Create your Post request and set what the success response should be:

Screenshot_2021-10-06_at_22.25.48.png

Was this article helpful?
0 out of 0 found this helpful

Comments