Unsure of what a column header on your report means? The below glossary should provide some clarity!
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Simply Control + F your header below:
Campaign - Name of the campaign
Supplier - Name of the supplier providing the leads
Leads - Volume of leads within your campaign
Valid - Leads that have been processed and added to the campaign successfully.
Invalid - Leads that have been rejected by LeadByte and have not entered your campaign
Pending - Leads in the queue ready for process or waiting on a response
Rejections - Leads which have been rejected by your buyer/remote system
Approved - Leads which have been accepted by your buyer/remote system
Returns - Leads returned by your buyer
Supplier Cost - Total cost of the leads you owe your supplier
Email Cost - Total cost of the emails sent through your campaign
SMS Cost - Total cost of the SMS sent through your campaign
Validation Cost - Total cost of any validation performed on leads
Revenue - Total revenue created from this campaign
Profit - The total revenue minus any costs for this campaign
Currency - The currency set when the campaign was created
SSID - These are your suppliers sub sources. Having SSID is important if you want to track supplier performance as a granular level.
Conversion Rate (CR%) - % of valid leads provided by the supplier OR % of approved leads accepted by the buyer/remote system
eCPL (Effective Cost Per Lead)
Supplier Cost/Valid Leads - Total cost per lead p/valid lead.
eRPL (Effective Revenue Per Lead)
Revenue / Valid Leads - Total revenue p/valid lead.
eRPA (Effective Revenue Per Approved)
Revenue / Approved Leads - Total revenue p/approved lead.
Returns (%) - Percentage of leads returned by the buyer
Responder - Name of the responder
Push - Name of the push set-up under the responder
Sent - Total number of emails sent
Delivered - Total number of messages (email and SMS) successfully delivered
Opened - Shows the total and percentage of emails which have been opened
Clicks - Shows the total and percentage of links which have been clicked
Conversions - Total number of converted leads
Bounces - Shows the total and percentage of emails which have bounced back - Undeliverable
Unsubscribes - Shows the total and percentage
Messages Sent - SMS specific, this is the number of messages sent. Each message could be made of multiple SMS.
SMS Sent - Each SMS is 160 characters in length. This number will be more than or equal to the messages sent depending on how many characters your message contains.
Rejected - Total number of messages rejected by the network. No delivery attempted
Pending - When relating to SMS these are sent messages which are waiting on a delivery status response from the network
Undelivered - Messages which could not be delivered to the handset. Ask us about HLR validation if you want to bring this number down
Delivered - Total number of messages successfully delivered to the handset
Job Ref - A unique number given to each import
Filename - The name you assign to each import/export
Records in file - Total number of leads in each file
Imported - Total number of successfully imported leads
Duplicates - Number of duplicates found in
- Imported file - Duplicate leads found within the file
- This campaign - Duplicate leads found when checking the campaign leads are being imported into
- Other campaigns - Duplicate leads found when checking other campaigns linked in your deduplication setup
Cap Rejections - Total number of leads rejected due to hitting the campaign caps
Validation Errors - Total number of leads which were rejected due to failing their validation checks
Total Rejected - Total number of rejected leads from this import
Export Ref - A unique number given to each export
User - The user who performed the export
List - The campaign the user exported from
Delivery Reference - The reference (name) you gave the delivery when setting it up
Rejection Code - The reason your leads were rejected
Count - Total times this error occured