This article covers everything "Payout" related. A "Payout" is the amount you pay to your Suppliers for a Lead. The Payout may be based on a Valid lead (accepted by the Campaign) or on a Sold Lead (successfully delivered to the Buyer). The way you pay the Supplier also determines your ability to pay a fixed amount or percentage based.
We will cover:
> Payout Action
> Fixed & Percentage based Payouts
> Supplier Specific Payouts
> Delivery Rules Payout
This is either on System Accept or Delivery Accept. System accept means that you will pay your Supplier for every Valid lead accepted on the Campaign. The Payout Type can only ever be a fixed amount. Delivery Accept on the other hand, means that you will pay your Supplier when the lead is sold / delivered. You can choose a fixed amount or a percentage of what you are paid (revenue).
The screenshot below shows the "Payout type" options available when "System Accept" is chosen. Percentage is not an option here as the you are paying your Supplier based on whether the lead is accepted into your LeadByte Campaign, rather than whether it is sold to a Buyer.
As a result, your Supplier will be paid a fixed amount based on the value placed in the payout amount field. You have the ability to set different payout amounts per Supplier by using the Supplier options found by scrolling down in the campaign setup.
You also have the ability to pay your Supplier based on Lead Type. You can use "Lead Types" to set how much you will pay a Supplier for a lead based on the profile of the lead. For example, you may agree to pay X for homeowners but Y for non-homeowners. More detail on this feature here.
The below screenshot shows that Supplier 1, 2 and 3 are paid £1, £2 and £3 respectively per accepted lead. You also have the option to an set out of hours payout which can assign a different payout amount based on the hours the lead enters your Campaign successfully.
The below example shows that Suppliers are usually paid £10 per accepted lead. However, during out of hours (between 5pm and 9am) the Supplier will only be paid £5.
We give you the option to pay your Supplier either a fixed amount or a percentage of the revenue received from your Buyer when you choose the Action Delivery Accept. These options can be found under the Campaign basics and they vary slightly based on the "payout supplier on" choice. If you need more information on payout Supplier options click here.
The screenshot below shows that both fixed amount and percentage are available options for "Buyer delivery accepted". The fixed amount payout type remains the same as described in "system accept".
However, you now have the option of paying your Supplier a percentage of the Buyer revenue. Paying Suppliers a % of Buyer revenue would be useful for situations where you have either:
- A list of Buyers which all pay different amounts for a lead
- Where the Buyer pays you a different amount based on the lead (dynamic revenue)
By selecting percentage you remove the option for out of hours payout.
In the below example, using your Buyer revenue being £10 as an example, your Suppliers will receive £9 (90%) of the revenue you receive.
Supplier Specific Payouts
You can also assign separate percentage values to each Supplier in the Supplier settings. In the above example Supplier 1, 2 and 3 will receive 90%, 80% and 70% respectively of the Buyer payout.
In the final example above, you can see that you have the option to pay some Suppliers a fixed amount and others a percentage of the Buyer revenue. This allows you complete flexibility with how you assign payment to your Suppliers.
Q: Can I set my Supplier Payout or Buyer Revenue based on lead criteria?
A: Yes, this can be amended under Buyers & Financials on your Delivery by using the Rule Based Revenue Type. For more information, please see the Rule Based Revenue section here - Deliveries Explained – LeadByte Support
If you have any questions regarding the above, please don't hesitate to reach out to us.