Standard and Advanced deliveries
The following options are only available on certain packages. Talk to your account manager if you are interested in gaining access to these functions.
Advanced deliveries are set up on your campaign settings once the standard delivery has been created.
Standard delivery will fire any leads in a campaign to any linked delivery applicable.
This is achieved by creating a delivery and linking it the campaign in question.
Assuming the deliveries have no rules attached to them all leads entering the campaign will be sent to all deliveries linked to the campaign.
By attaching rules to each delivery you can determine which leads are sent to which buyer via the correct delivery.
Priority Distribution (aka Ping Tree)
Priority distribution allows you to determine which deliveries you'd like prioritise over others.
The example below displays that:
The lead will be sent to Buyer 3 first and if this buyer accepts the lead then the ping tree stops here.
If the lead is rejected by Buyer 3 then the lead will be sent to Buyer 2 and so on.
Priority - Multi Sell
If you'd like to sell leads to multiple buyers in your priority list, checking this box will allow you do just that.
The lead will move down your priority list in order and the number you place in the box will limit the number of times the lead is sold.
Weighted distribution on a campaign allows you to spread out your leads between linked deliveries.
The example below displays that:
50% of all leads will be sent to Buyer 3 as they give £3.00
30% of all leads will be sent to Buyer 2 as they give £2.00
20% of all leads will be sent to Buyer 1 as they give £1.00
The button at the top labelled "distribute leads evenly" allows you to do just that and send and spread your leads out between multiple deliveries.
Need your deliveries to start as a priority and then switch to weighted if the priority fails? Then look no further than Hybrid!
Hybrid is split up into groups. The lead will follow Group 1's delivery setup first and only move to Group 2's delivery setup if unsold.
The example below displays:
The lead will first enter Group 1 and follow priority distribution. It will try Buyer 1 first and, unless sold, try Buyer 2 followed by Buyer 3.
However, if the lead is not sold to Buyers 1, 2 or 3 it will then pass to Group 2 - Weighted distribution.
Here it will be delivered to the relevant buyer in order to maintain a 50/50 split of leads sent between Buyers 4 and 5. You can change the weighting % to how you see fit by unticking "Distribute leads evenly".
Hybrid - Multi Sell
Separate from our priority multi sell feature, the Hybrid multi sell allows you to class the deliveries in the final group of your hybrid setup as "standard".
So if the lead is unsold in all groups above, then the lead will be sent to ALL deliveries linked in the multi sell group.
Keep in mind
If a delivery is toggled to RED this does not mean the delivery has been disabled, it just means it is no longer part of the advanced distribution config. If toggled RED the delivery in question will run alongside the advanced distribution.
This can potentially result in leads being double sold.
The example below displays that despite Buyer 1 and Buyer 4 being turned off on the weighted delivery, they are still linked to the campaign (red box).
Any leads which meet the rules of these deliveries will be sent, which means a lead could potentially be sent to 3 buyers.