Overview

This report helps you keep track of the revenue generated per Buyer alongside highlighting those buyers rejecting/returning leads. 

With multiple Buyers, a report like this makes it easier to get an overview of your revenue/stats so you can maximise your profits.

The Report Itself 

This report is generated for a 6 months, the bar graph below the table shows: the Approved Leads (Orange), Rejected Leads (Black), and Buyer Returns (Yellow). 

Your results table can be exported as CSV file or an XLS file if you'd prefer to open this in a spreadsheet.

Skipped Reasons Column

You can tick this checkbox pictured to add an additional column to the buyer activity report.

Clicking on the skipped number value will open another window that will detail what type of validation was configured to cause the delivery to skip and list how many times for each reason.

Use Sold Time

Our reports go off the received time for the leads. This means that if you are performing a report for a specific month, only leads that were "received" into LeadByte in that month will show up.

If you have a lead that came in the previous month and you manually process this lead against a delivery, as the received date is in a different month to the delivered/sold date, this lead will not tally up in the report.

The "Use Sold Time" tickbox will allow this report to go off the sold time of a lead instead of the received time, if you would like the report to only show you results for leads that have been delivered/sold within the timeframe selected, rather than it going off the received time of the timeframe selected.

Columns explained

Posted - Total number of leads sent to the buyer (Accepted AND Rejected) / also includes instances of delivery skips if "Show Skipped" is toggled

Accepted - Total leads your Buyer has purchased

Sold - Total leads your Buyer has purchased minus Returns

Rejected - Total leads your Buyer refused / rejected when attempted via the API

CR% - Percentage of leads which were Accepted

Returns - Leads returned by the buyer / remote system

Rtn% -  Percentage of leads returned

Revenue - Amount you charge your Buyer

RPL - Revenue per lead, calculated as the revenue divided by the posted lead count.

RPS - Revenue per sold, calculated as the revenue divided by the sold lead count.

Currency - The currency set on the campaign

Timezone

You can choose to generate a report in a specific time zone (under the Timezone dropdown)