Canada SMS Restrictions


This is not an extensive list but findings from our own research.


General Restrictions 
- MUST contain unsubscribe mechanism.
- Restricted to 136 characters per message.
- Clearly identify who you are on the SMS.
- Alpha sender IDs not supported 
- Bell (Network) do not support concatenation
- Not recommended sending more than 500 messages per day
- Unicode and special characters are not supported by the Canadian Networks


Prohibited Campaigns
- Loan advertisements with the exception of messages from direct lenders for secured loans
- Credit repair
- Debt relief
- Work from home, “secret shopper”, and similar advertising campaigns
- Lead generation campaigns that indicate the sharing of collected information with third parties


Prohibited Messaging
- Message content that deceives or threatens consumers is not permitted
- Message streams that result in excessive complaints or STOP commands typically indicate an unwanted message campaign and will not be allowed to continue
- Phishing
- Fraud or scams
- Deceptive marketing
- Distribution or malware or app downloads from non-secure locations
- Loan, debt consolidation, debt relief and student loan programs from any enterprise that is not able to grant loans itself. Affiliate lead generation for these financial programs are prohibited.
- Affiliate marketing programs that seek to obtain opt-in subscriber lists
- Affiliate lead and/or commission generation
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