Canada SMS Restrictions
Updated at: Created at:
This is not an extensive list but findings from our own research.
| General Restrictions |
| - MUST contain unsubscribe mechanism. |
| - Restricted to 136 characters per message. |
| - Clearly identify who you are on the SMS. |
| - Alpha sender IDs not supported |
| - Bell (Network) do not support concatenation |
| - Not recommended sending more than 500 messages per day |
| - Unicode and special characters are not supported by the Canadian Networks |
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Prohibited Campaigns
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- Loan advertisements with the exception of messages from direct lenders for secured loans
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| - Credit repair |
| - Debt relief |
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- Work from home, “secret shopper”, and similar advertising campaigns
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- Lead generation campaigns that indicate the sharing of collected information with third parties
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Prohibited Messaging
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- Message content that deceives or threatens consumers is not permitted
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- Message streams that result in excessive complaints or STOP commands typically indicate an unwanted message campaign and will not be allowed to continue
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| - Phishing |
| - Fraud or scams |
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- Deceptive marketing
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- Distribution or malware or app downloads from non-secure locations
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- Loan, debt consolidation, debt relief and student loan programs from any enterprise that is not able to grant loans itself. Affiliate lead generation for these financial programs are prohibited.
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- Affiliate marketing programs that seek to obtain opt-in subscriber lists
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- Affiliate lead and/or commission generation
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