Campaigns explained

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What is a Campaign?

A Campaign is where captured leads are processed and decision-ed.  With each Campaign you define the behaviour against a lead i.e. duplication and validation criteria as well as controlling commission and payout to Suppliers.  It is here where you also define the fields associated with a Campaign.

 

 Add New Campaign/Edit Existing Campaigns

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Under the Manage campaigns tab you are given an overview of all Active, Inactive, Archived and Suppression campaigns. You also create new campaigns from this page.

 

 Edit Campaigns

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Type - By default a campaign is set to standard. Click here for more information on suppression campaigns. 

Name - This field is a friendly name for your campaign.  

Reference - This is auto-populated to be the same as the name field. However you may wish to keep it separate. The Reference field is what is used throughout the majority of the system.  It is what Suppliers see within their portal, used by integration guides, reporting, exporting and so on

Once a lead has been submitted to a Campaign the Reference field is locked so not to break any API submissions

Payout Supplier on - Click here for more details on supplier payout details

Payout type - Click here for more details on payout type

Cost per conversion - The amount paid to your supplier per approved lead.

Lead Buyer (pay per lead accept only) - This denotes the buyer you will be selling leads to

Revenue (pay per lead accept only) - This denotes the amount the buyer will be paying you per sold lead

Supplier / Integration NotesThis field enables you to enter any pertinent information about the Campaign.  It is recommended to add details about the Campaign that is important to Suppliers as this will be displayed on your campaigns integration guide

Notes - Use this for any internal comments that you have.  This is ONLY visible by users

Currency - The currency value is populated from your default account settings.  LeadByte allows you to run multi-currency Campaigns so you can select a currency that is available in the drop-down.  The currency value will be displayed to Suppliers and will be used throughout any Campaign reports that have financial statistics. This field is locked once you the campaign receives its first lead

Country - When selecting a country, syntax validation is performed on certain fields within that campaign. (Postcode, Phone1>Phone3 etc etc) This ensures that these fields are populated with valid data

Start Date - This can be used to define a go-live date in the future. If left blank the campaign will be active immediately. This is not a mandatory field.

End Date - This determines when the campaigns will end. This is not a mandatory field.

Permissions - Who within your organisation has access to this campaign & whether your suppliers can view this campaign

 

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Co-registration notes - Here you can add content guidelines for your suppliers that collect leads on surveys. Remember, this information is added to the integration guide you generate.

Caps - Here you can set the total and daily caps against a Campaign. The maximum total leads is the total number of leads permitted for this campaign across all suppliers and sources. We also have the facility to implement multiple caps across different time frames for your campaign. Any lead submitted once the  cap is reached will be rejected. Please input zero for an unlimited cap. If you'd like some more information on this subject, click here

Suppliers - This is where you can restrict how many leads you accept from each supplier within this campaign. If you are paying suppliers different amounts then you can also do this here.

Deduplication - API check type enables you to select a field you wish to run a duplicate check against when leads are submitted to a Campaign. You can currently check for duplicate leads against the email or phone fields. You can also extend the duplication check across other Campaigns; particularly useful if you are running various campaigns that ultimately serve the same purpose or if you have a list of leads that you do not want to accept again (an existing database is common in this instance).

Advanced Deduplication - Running a duplicate checks against the email or phone fields may not be enough for you.  The Advanced deduplication feature enables you to select multiple fields against your leads to check against in addition to the standard checks of phone and email. This is a Pro+ feature. For more information on this click here.

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Validation Services - LeadByte has integrated with GB Group to provide you with the ability to check the validity of postal addresses (PAF) and Landline numbers.  Mobile (HLR), Email and IP validation services are internal services provided by LeadByte. Select here for more details on validation services.

Filters - When you create filters (campaigns > filters) you can assign them to one or more campaigns.  You can add filters to a campaign here OR via the filters screen direct.  Select here for more details of filters.

Facebook Leads - This section is where you can link Facebook forms to feed directly into LeadByte. For more information click here.

Linked Deliveries & Advanced Distribution - The linked delivery field is where you can find all deliveries linked with your campaign. Advanced distribution is a feature available on certain packages and allows you more control over how your leads are distributed to your buyers. 

Tracking Pixels - Here you can place tracking pixels that suppliers give you.  It is good practice to associate a supplier to a tracking pixel so that pixels do not fire for every lead that is generated against a campaign. You can place four types of pixels (image, javascript, iframe and Postback URL) and you can determine when you want the pixel to fire (lead accept or delivery accept).

Lead Accept Pixels fire when a lead has been accepted (not a system rejection).  Delivery Accept Pixels fire when a lead has been successfully delivered the remote system, which is useful if you are paying suppliers when a lead has been accepted by the remote system (buyer CRM, ESP etc). Delivery accepts supports postback URL and image pixels only as this is server-side processing.

You can edit or delete pixels via the UI.  Remember, there are occasions for various technical reasons when pixels do not fire and therefore is not 100% reliable.

Both yourself and your suppliers should accept a natural offset in statistics with what you track and what your suppliers CRM tracks.

Here is how you add a postbackURL for a specific supplier under Campaign Settings > Tracking Pixels, where the field C1 in LeadByte is used to capture a transactionID from the supplier:


Image_2019-07-12_at_12.46.27_PM.pngAdvanced settings - The additional settings can help you fine-tune your campaign, however you should carefully read the tooltips associated with each option.

Insertion Order(s) - An Insertion Order is an agreement between you and your buyer. You can add the insertion order here and your buyer will see a prompt to sign when they log into their portal.

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