System Rejections and what they mean.
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This article outlines the different reject reasons with related codes that you will see when leads land in system rejections. Leads land in system rejections when they fail validations, this can be incorrect format, incorrect phone number country, failed mobile validation, missing required fields to name a few.
Below is a table with rejection codes with what each code means, which will be linked to each lead that falls into system rejections:
| Rejection Code | Reason |
| -2 Duplicate or Resubmission | Lead submitted has already been submitted. |
| -3 Remote System Error | Reach out to Support for more information. |
| -4 Campaign Cap Reached | You have set a lead cap on this campaign which has been reached. Leads will be rejected until the next available window. |
| -5 Validation Error | Lead has failed standard validation. |
| -6 Filter failure | Your lead has been rejected due to a filter mismatch. |
| -7 Supplier Not Authorised | You have not authorised the supplier to post into the given campaign. |
| -8 HLR Rejection | Phone number entered is not real/dead/unreachable. |
| -9 Campaign Not Active | Campaign is not active/switched to live. |
| -10 PAF Rejection | Postcode does not exist. |
| -11 IP Address Blocked | IP has been blocked |
| -12 Email Rejection | Email address does not exist |
| -13 Landline Rejection | Phone number does not exist |
| -14 IP Address Country Rejection | IP address is not located in the county assigned to this campaign. |
| -15 Number Matched on TPS Database | Matched on the Telephone Preference Service list. |
| -16 Number Matched on DNCR Database | Matched on the Do Not Call Register list. |
| -18 Lead rejected for security reasons | The Lead contained HTML or Scripting. Read more here. |
| -100 Internal Error | Internal error |
These codes can also be used with an invalid lead webhook - after selecting invalid as your lead status trigger, you can set up a rule to only trigger on certain rejection reasons. More information on webhooks can be found in this article - Webhooks
Why do I need to check this?
If you are having issues posting leads into a campaign for whatever reason this should be your starting point if you/supplier is getting an error code. This page will provide you with the reason for the failure.
If you have any questions or concerns when it comes to your system rejections, don't hesitate to raise a support ticket.
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